When talking with an SME business owner the other day, he was unsure what the point of their marketing activity was. The marketing team seemed to be busy but he couldn't put his finger on how that activity made his business any better. So are there some simple ways to make sure that the marketing strategy is actually delivering the business strategy?
The Pandemonium Blog. Imagine your business but better.
Thursday, 19 April 2012
Thursday, 5 April 2012
Is your industry going to be replaced by an app?
Often the greatest threat for a successful business is complacency. When orders are coming in and customers seem satisfied, then it is tempting to focus on scale and throughput. This means that the greatest threats may take you by surprise. Is your industry going to be replaced by an app?
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