Does your business have a well rounded marketing diet?

There are different types of marketing the same as there are different types of food. If we eat badly it affects our energy, our health and even our appearance. The same may be true for your marketing.

If we think of your marketing as a food pyramid, most activity can fit under these five headings:

1. Pricing. This is the sugar rush of marketing. But take a sugar hit too often and it can make you sick..

2. Awareness. This is the fun and flavour, but it is not a whole diet.   

3. Service. Like fruit and veg, good customer interaction and delivery are essential. 

4. Innovation. This is the spice that makes your unique signature dish.

5. Relationship. The whole grain basis behind every activity. Discovering customer goals and plans is hard, long-term work, yet vital for modern marketing success.

Are you maintaining business fitness with a good diet of marketing activity, or do you limit yourself to easy, fast or pre-prepared solutions?

The purpose of marketing is long term, sustainable and measurable increase in demand that improves profitability. Think about the mix that is right for your business and judge if your current marketing diet measures up.

Andrew Wylie, Director of Pandemonium Creative, strategic thinkers in marketing, sales and creative.