Does your business have a well rounded marketing diet?

There are different types of marketing the same as there are different types of food. If we eat badly it affects our energy, our health and even our appearance. The same may be true for your marketing.

If we think of your marketing as a food pyramid, most activity can fit under these five headings:

5 ways to connect your marketing strategy to your business strategy.

When talking with an SME business owner the other day, he was unsure what the point of their marketing activity was. The marketing team seemed to be busy but he couldn't put his finger on how that activity made his business any better. So are there some simple ways to make sure that the marketing strategy is actually delivering the business strategy?