Often the greatest threat for a successful business is complacency. When orders are coming in and customers seem satisfied, then it is tempting to focus on scale and throughput. This means that the greatest threats may take you by surprise. Is your industry going to be replaced by an app?
Showing posts with label planning. Show all posts
Showing posts with label planning. Show all posts
Thursday, 5 April 2012
Thursday, 29 March 2012
Get Creative to Win More Business
The days of creative being a cherry on the top of a sales or marketing campaign are over. Interruption advertising, the workhorse of twentieth century salesmanship, is on its last legs. If you want people to pay attention, you need to get creative at the DNA level.
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