Is detail causing a yawning gap with customers?

If you're playing the violin in an orchestra, it's fairly important to know all the right notes. But as a concert goer, these are only of interest if the musicians get them wrong. The audience are looking for the big experience and the overall story. The same is true when discussing your business to customers and prospects.

Cut your advertising fat and shape your marketing muscle.

Over the good times it's easy to put on a few pounds, and our businesses are no different. But it can be hard to tell fat from muscle and know what activity is waste and what is vital.

What beliefs stand in the way of your marketing success?

One of the interesting aspects of being an external supplier is watching how companies approach marketing activity. Like many chaotic systems, it sometimes seems there is no pattern at all. But step back to see the full spectrum of personalities, inter-departmental empires and embedded supply chains and some of those weird decisions start to make sense.

7 qualifying factors when choosing customers

Having highly qualified prospects is one of the keys to sales success and an important factor when determining your star customers.