Get Creative to Win More Business

The days of creative being a cherry on the top of a sales or marketing campaign are over. Interruption advertising, the workhorse of twentieth century salesmanship, is on its last legs. If you want people to pay attention, you need to get creative at the DNA level.

Loyalty Programs and the Customer Experience.

How many loyalty cards do you have? I've got five I can think of straight away, plus I'm eligible for discounts through my auto club and other subscriptions I have. Even my credit cards give me bonuses I'm never likely to use.

Loyalty Leaders state 96% of people are members of at least one loyalty scheme, while 64% belong to three or more. How much do they change buying behaviour?

Business Success and the Facebook Generation

Historically, businesses have been very protective of their secrets. Concepts such as the protection of intellectual property have been the foundation of a company's value. However, what would happen to that "value" if your intellectual property was freely given to your competitors?

A great cause, a huge achievement!

In a special blog this week I want to congratulate Arax and her team of amateur swimmers who took on the 24 Hour Mega Swim for MS and raised over $10,000 in sponsorships. Impressively, most of this was personal donations from individuals who were inspired by the teams passion and commitment to take on that physical challenge.