A great cause, a huge achievement!

In a special blog this week I want to congratulate Arax and her team of amateur swimmers who took on the 24 Hour Mega Swim for MS and raised over $10,000 in sponsorships. Impressively, most of this was personal donations from individuals who were inspired by the teams passion and commitment to take on that physical challenge.

This great effort highlights some of the core messages we regularly discuss with our clients:

Do you have a visionary goal that inspires and encourages people to follow?

Do your team on the ground believe in this message?

Does your marketing reach your star customers and offer a compelling story that will change their behaviour?

When there is a strong cause, these things happen instinctively and the results are powerful, both in terms of results and emotion.

It is also a reminder to raise our sights higher, show leadership and head out to achieve something great. It's only then the best people will follow and give you their energy and commitment.

Again, well done to the team. A great effort both in the pool and raising funds. I look forward to cheering you on again next year!